Hot Wheels RLC '71 Datsun 510 Purple #1

The Hot Wheels Datsun Bluebird 510, catalog number JJY57, is a collectible model released as an RLC Exclusive, available solely through the Red Line Club. This 1:64 scale reproduction is aimed at adult collectors and fans of classic Japanese automotive design; it is distinguished from standard toy cars by its metal base, rubber tires, Spectraflame paint, and opening hood.

The Datsun Bluebird 510 casting was designed by Jun Imai and debuted in 2009 as part of the New Models series under number N4040. The casting underwent two tooling modifications: it received an opening hood in 2016 for the Red Line Club, and the mainline version was simplified in 2019 for cost reasons. The 2026 JJY57 version, described on the packaging as the '71 Datsun 510, utilizes the RLC variant.

The model is finished in Spectraflame purple—a translucent purple applied directly over polished metal, reserved for the brand's most exclusive releases. The detailing is exceptionally elaborate: refined headlights, taillights, and trim; red, orange, and yellow stripes; a set of sponsor logos; the number "18"; "HW•C" branding on the sides; and a blue Hot Wheels rear license plate reading "5 DIME." The base is matte black and made of metal, the windows have a light tint, and the interior is black with an orange roll cage. The model rolls on metallic gold C4SPRR wheels with a silver rim—Real Riders with rubber tires. The country of manufacture is China.

The inspiration for this model is the Datsun Bluebird 510, a sedan produced from 1967 to 1973, sold in various countries also as the Datsun 1600, 1500, 1300, or simply the Datsun Bluebird; the name "Bluebird 510" was used exclusively in the United States and Canada. Designed in Japan, the car earned the nickname "poor man's BMW" due to its independent suspension, lightweight body, and rear-wheel drive. It is one of the most popular Datsuns in history and the vehicle that established the brand's reputation in American touring car racing—a fact directly reflected in the racing livery of this model.

For the collector, the JJY57 is one of the most graphically elaborate versions of this casting: purple Spectraflame, full sponsor livery, an orange roll cage, and gold wheels. Red Line Club models are not available for standard retail sale and immediately become objects of interest on the secondary collector market.

FAQ

Does the Hot Wheels Datsun 510 JJY57 have an opening hood?
Yes. The Red Line Club version of this casting features an opening hood—a function added during the tooling modification in 2016.

What distinguishes the interior of this model?
The interior is black, featuring an orange roll cage that is clearly visible through the windows.

Does the model have rubber tires?
Yes. It rolls on metallic gold C4SPRR wheels with a silver rim, which are Real Riders with rubber tires.