Hot Wheels x MSCHF RLC Not Wheels #1

The Hot Wheels Not Wheels, with catalog number HWV25, is a collector's model released in the Mattel Creations Collaboratory series, which is distributed outside of standard retail channels. The 1:64 scale replica is aimed at adult collectors and enthusiasts of art models, distinguished from a typical toy car by its metal base, rubber tires, and—above all—a concept that turns the brand's entire logic upside down.

The Not Wheels casting was co-designed by Alton Takeyasu, Ethan Wood, and the MSCHF collective, and it debuted in this series in 2024. The casting depicts an anonymous sedan in "junkyard" condition—a tribute to the stereotypical first car, usually inherited from someone and in a sorry state. The model is finished in matte grey and covered in prints replicating rust and damage: parking tickets, a large crack on the windshield, faded body panels, an inscription written with a finger on the dirty rear window, blue stripes on the roof and trunk lid, discolored roof panels, a "2FHCSM4" license plate, bumper stickers, a "TURBO" badge on the rear left panel, and a devil's face drawn on the window. The base is black metal, the windows are matte, and the interior is beige with prints imitating dirt.

The most characteristic element is the wheel set: three mismatched rims—two RRWSP and one Mini RRDragD, including one spare—and a fourth wheel in the form of a rotating, bare brake disc. It is an exact replica of a car that has simply run out of tires. The country of manufacture is China.

The model was created in collaboration with MSCHF, a Brooklyn-based art collective known for provocative, limited-edition product releases that comment on consumer culture and the mechanics of the collector market. The car was advertised via a microsite styled like a Craigslist ad, consistent with the entire "used car" concept. Not Wheels has no real-world prototype: it is a deliberately anonymous, average sedan whose entire value lies in the joke and the execution, rather than a license.

For the collector, HWV25 is one of the most unusual items the brand has ever released. A rotating brake disc instead of a wheel, four different rims, and extensive prints imitating damage make it an object that catches the eye in a display case more than many a supercar—and the limited distribution through Mattel Creations has quickly made the model a hot collector's item.

FAQ

Why does the Hot Wheels Not Wheels HWV25 have different wheels?
This is a deliberate design element. The model has three mismatched rims—including one spare wheel—and a fourth wheel in the form of a rotating, bare brake disc.

Does this model replicate a specific car?
No. It is a deliberately anonymous sedan in junkyard condition, serving as a humorous tribute to the stereotypical first car.

Who created this model?
It was created in a collaboration between Mattel—specifically Alton Takeyasu and Ethan Wood—and the Brooklyn-based art collective MSCHF.